Our blog

A-Class Tips to Email Marketing Success for Charities

A-Class Tips to Email Marketing Success for Charities

Posted by Melanie Burke, August 12th, 2016

Email Marketing is so important within the charity sector. Whether it’s communicating with fundraisers, donors or friends of the charity it’s crucial that once your audience hits that ‘sign up’ button they remain engaged and interested. In this guide we share some of our thoughts on how to maximise your email marketing efforts for your charity.

4 Ways Google Can Help Your Charity

4 Ways Google Can Help Your Charity

Posted by Kim, January 19th, 2016

Back in 2013 Google launched 'Google for Nonprofits' in the UK, a tool that allows charities within the UK to gain free access to Google tools and receive a free Adwords budget. If you haven't already heard about these freebies from Google then you could be missing out!

8 practical tips for your charity storytelling strategy

8 practical tips for your charity storytelling strategy

Posted by Melanie, July 22nd, 2015

Once upon a time digital marketing was all about the content. Good content, compelling content, shareable content. But then the people reading the content started to get overwhelmed by the volume of it and only the exceptional content was read anymore.

​Is your charity ready for the Google mobile update?

​Is your charity ready for the Google mobile update?

Posted by Melanie, April 07th, 2015

This month Google announced a change in its search algorithm for searches made from mobile and tablet devices which will reward mobile-friendly websites with higher rankings. It is estimated to impact more sites than any of the previous major algorithm updates and is due to come into force on April 21 2015.

Stand-out charity campaigns from the past month

Stand-out charity campaigns from the past month

Posted by Penny, March 06th, 2015

AgeUK #NotByMySelfie Just when we were getting a little sick of the self-indulgent selfies, AgeUK came along and flipped the idea on it's head when they asked us to focus our selfies on someone else for a change.

Are your YouTube videos stopping people from engaging with your charity?

Are your YouTube videos stopping people from engaging with your charity?

Posted by Penny, November 25th, 2014

Multimedia content such as video is becoming more and more popular on charity websites, and with good reason. Often video ranks higher in Google than other types of content, video is an easier way of digesting information, and a 2013 UK study showed that audiences actually engage more with video. So it’s easy to see why charities are leaping at the opportunity to get out their message using this form of media.

Charities: want to win a BrandStencil account?

Charities: want to win a BrandStencil account?

Posted by Melanie, October 15th, 2014

We are so excited about this! This month we celebrated our 10 year anniversary and launched our new website. To celebrate, we are giving away an account to BrandStencil and it will remain free - forever!

How charities are owning social media innovation to get ahead

How charities are owning social media innovation to get ahead

Posted by Malcolm, September 25th, 2014

Over the years charities have picked up a poor reputation when it comes to utilising social tools. The media have continued to feed this notion with articles and reports being published claiming charities are behind the times and failing to engage in digital. Yet,a recent study from Charity Dynamics showed that charities are in fact increasing their investment in digital and here at Electric Putty we've definitely started to see signs of this.

Supporting community fundraisers: 5 lessons charities can learn from Macmillan

Supporting community fundraisers: 5 lessons charities can learn from Macmillan

Posted by Melanie, September 25th, 2014

A large proportion of charity donations come from community fundraising and have been a staple part of every charity's income for decades. A 2012 report by Just Giving showed that events fundraising alone had grown in 2012 by 8% and that since 2007 the number of fundraising events had grown by 700%! As a result, it's key that charities are doing all they can to support their community fundraisers and make fundraising as easy as possible. Macmillan has done a great job of this and has implemented some incredibly innovative ideas to help support and engage their fundraisers. In this post we look at 5 key ways Macmillan are doing this and how your charity can learn from their successes.

How can charities use Storify?

How can charities use Storify?

Posted by Melanie, September 25th, 2014

What is storify?Storify is a social networking service that allows you to share user created stories from Twitter, Facebook, Instagram and other social networks. It’s effectively a curation tool that allows you to pull different sources of information into one place.

What charities need to think about before commissioning a new website

What charities need to think about before commissioning a new website

Posted by Melanie, September 25th, 2014

Commissioning a new website is an exciting time for charities (especially if you've been stuck with an outdated one for some time!) but you'll want to make sure you get the most for your money. In order to do this there are lots of key things you'll need to think about before you even get in touch with a web design agency. Why? Because thinking about these things beforehand will ensure the process is much quicker and efficient.

Why it’s important your charity’s fundraising and comms teams work together

Why it’s important your charity’s fundraising and comms teams work together

Posted by Melanie, September 25th, 2014

Your charity's success is entirely reliant on its ability to raise funds. And how does that happen? By successfully communicating the impact your charity has. So it seems obvious just how important it is for your communication and fundraising teams to work closely together, yet so often there is a huge disconnect in this area.

BrandStencil: Challenging the problem of brand consistency

BrandStencil: Challenging the problem of brand consistency

Posted by Melanie, September 25th, 2014

Over the last few weeks we’ve taken a close look at some of the issues surrounding branding for charities. We’ve looked at what branding is, why it’s important, what makes a strong charity brand and why consistency is imperative.

Brand consistency: Why it matters and how to maintain it

Brand consistency: Why it matters and how to maintain it

Posted by Melanie, September 25th, 2014

A big factor in having a strong charity brand is consistency. In this week’s blog post we’ll be exploring why brand consistency is important and how your charity can go about maintaining it.

What makes a strong brand for a charity or non for profit?

What makes a strong brand for a charity or non for profit?

Posted by Melanie, September 25th, 2014

In last week’s post we stressed the importance of having a brand that stands out from the crowd. Knowing you need a strong brand for your charity and having one are two very different things – so what is it that makes a strong brand? This post looks at some of the key ways this can be achieved.

What is branding

What is branding

Posted by Melanie, September 25th, 2014

On September 26th we are excited to announce we’ll be speaking at a fantastic seminar organised by Charity Comms called ‘Beyond HQ: comms for charities with branches and groups’. The seminar will look at how charities can create consistent brand messages across different branches or groups.

Case Study: Army Cadets Increase Web Traffic by 65%

Case Study: Army Cadets Increase Web Traffic by 65%

Posted by Malcolm, September 25th, 2014

Focusing on Local Helps Army Cadets Increase Web Traffic by 65%, recruit more volunteers and increase online engagement Managing a national website which has a strong focus on local activities and information is a huge job, especially when resources are limited. The Army Cadet Force (ACF) is one of the UK's largest voluntary youth organisations with 46,000 cadets (aged 12-18) and 8,500 adult volunteers. They needed to develop ways of keeping their website content up-to-date and being able to process online applications easily at both a local and national level.

How to get more online donations for your charity

How to get more online donations for your charity

Posted by Malcolm, September 25th, 2014

These days fundraising is getting increasingly harder for charities and not for profit organisations. There is increased competition with so many charities battling it out for the attention of donors and of course the recession means people are tightening their belts. Yet a recent study by NCVO showed that online donations had increased over 2011/2012 by 7%. That figure alone might not sound like much - but considering £9.3 billion worth of donations were made in that year that works out to be a fair old chunk of change. People’s giving habits are changing and as a result charities and not for profits need to make sure they are staying ahead of the times and making it as easy as possible for their supporters to donate online.

Vine for Charities

Vine for Charities

Posted by Melanie, September 25th, 2014

A new mobile service called Vine has caught the world by storm and become wildly popular in a very short space of time. Charities in particular have been signing up in their droves to so we decided to investigate why and whether it’s worth your charity or not-for-profit using Vine as part of your marketing strategy.

How charities can get the most from Pinterest

How charities can get the most from Pinterest

Posted by Malcolm, September 25th, 2014

The What, Why and How of PinterestRemember when you were a kid and you’d rip out pictures from magazines and spend hours sticking them in a scrapbook? Well Pinterest is the virtual equivalent; it’s a visual platform that allows you to ‘pin’ images you like or feel inspired by. Rather than being limited to one scrapbook however, you are able to create themes around your images by pinning them to titled boards. Pinterest isn’t just a fun tool for scouring nice images though; it is being harnessed as a powerful marketing tool and can help drive traffic to your website whilst really engaging your target audience.

Online charity campaigns

Online charity campaigns

Posted by Luke, September 25th, 2014

In today's rapidly moving digital world, companies have had to move with the times and develop digital strategies. These strategies involve optimising your site for search engines, content creation, social media and most importantly user centred design.