How do we do it?
Our end products appear obvious in their ease of performance and design - but this simplicity is crafted out of quite complex, and sometimes brow-furrowing, thought processes.
We draw up a process flow to understand the system as it stands. This helps us identify where we can improve and streamline it.
We then look for that sweet spot between an application being flexible enough in it's features to be really useful, but not over-loaded with unnecessary bells and whistles, that ultimately overwhelm and get in the way.
We know the best applications lead users through a task without them batting an eyelid. So simple and effortless is their engagement that the application itself goes unnoticed, and the only thing that should make the user stop and think is their own reflection at the ease of the task. This is what our UX design is all about.
We build our applications according to industry standards of best practice to ensure they're top notch. Laravel and Angular might be just nice sounding words to you, or you may recognise them as the modern frameworks we develop in.
We develop with the aim to launch as soon as possible, then continuously refine and evolve based on user feedback. Only through this iterative process can we create the most efficient and elegant system.